Business and technology are experiencing a convergence. Data and analytics leaders are central to any high-performance digital organization. Organizations cannot differentiate themselves from their competitors with technology alone; in fact, no present-day business of any kind can operate without technology — hardware, software, networks and applications are central to our professional and personal lives. So how do companies achieve competitive advantage in today's business environments? Basically, they must use data, information and analytics more simply and more effectively. If we don't develop the new strategies, skills, roles and methods to manage and analyze data, we will be overwhelmed as organizations and individuals. We will be drowning in the seas of data that we have created, unable to separate truth from fiction, and unable to make decisions with confidence. Information is power, but that power can be destructive as well as creative.
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