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High-Value Marketing: Connecting Customers Through Technology, Analytics And Collaboration

Once upon a time, marketers just marketed. It was a unidirectional outpouring of offers and promotions to clients and prospects alike. While the essentials of marketing haven’t changed, modern marketing has become a conversation. Buyers investigate products, and marketers respond with engaging experiences in the form of content and contact. Customer experience has become a key differentiator.
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Marketing In The Driver’s Seat: Using Analytics To Create Customer Value

We all have so many new opportunities today to be relevant and useful as consumers turn to the closest device for answers to their wants and needs.

And consumer expectations are higher than ever: they expect to get what they want, when they want it. At Google, we refer to those intent-rich moments—when someone is looking to learn something, go somewhere, do something, or buy something—as “micro-moments.”
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21828-Marketing.pdf
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Designing A Marketing Organization For The Digital Age

Digital is at the core of everything in marketing today—it has gone from “one of the things marketing does” to “THE thing that marketing does.” This is having profound rami cations for the business of marketing, the people who practice it, and the organizations that rely on it.

To learn more, we worked with Harvard Business Review Analytic Services to analyze the shift to an era of engagement marketing—and what that means for the organization of the future.
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21829-Marketing.pdf
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The New Payment Landscape For Retailers: Think Mechanics And Marketing

The payment landscape hasn’t changed that often, until recently. Money has been around for centuries. In-store accounts and credit cards have been around for decades. But it’s changing now, and in fundamental and exponential ways. The culprit—or the champion, depending on your view- point—is technology. There has been more innovation in payments in the past five years than in the past five decades. In the next five years change may come even faster.
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21830-Marketing.pdf
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The New Marketing: Real-Time, Relevant and Engaged

DIGITAL TECHNOLOGIES HAVE taken the world by storm, and customers will never be the same. With mobile and social technologies, customers are always connected to their own personalized universe of at-the-ready information, opinions, transactions and capabilities. And increasingly, their online and mobile experiences—when shopping, socializing or just being entertained— have raised the bar for what they expect from any interaction, with any brand.
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21831-Marketing.pdf
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The New Age of B-to-B Selling

BUSINESS-TO-BUSINESS sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and anticipate their needs.
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21833-Markeing.pdf
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The New Science of Sales Performance

AS BUSINESSES GROW more optimistic about opportunities for growth, the pressure is on for sales organizations to meet ever-higher revenue targets. In a global survey on sales performance optimization by CSO Insights, 94 percent of respondents said their 2014 revenue targets were higher than last year’s. It’s no wonder that “capture new accounts,” cited by 60 percent of respondents, topped the list of objectives for 2014 in the study.
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21855-Marketing.pdf
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10 Key Marketing Trends for 2016

In the aftermath of a brilliant performance, athletes often say they were “in the zone.” In this state of advanced ow, achieving superhuman feats seems relatively easy. Complex tasks somehow appear simple, as the athlete feels as if he or she is in full control, calm and laser-focused on the task at hand.
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Key-Marketing-Trends-for-2016-IBM_final.pdf
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Winning at Sales in a Buyer-Empowered World

IF YOU ARE IN SALES, your customers—including the ones you haven’t met—already know all about your offerings. On average, prospective buyers in business-to-business settings have completed 57 percent of their due diligence work before they engage a sales representative, according to the CEB, the world’s leading member-based advisory company.
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SAP_Sales_May2014.pdf
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