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CHARLOTTE, N.C. - Sprint informed NASCAR it wont extend title sponsorship of the top Sprint Cup Series beyond its current contract, which expires after the 2016 season.Sprint has long benefited from the unprecedented level of brand integration available in NASCAR, and the passionate fan base that is the most loyal in sports, Steve Gaffney, vice-president of marketing for Sprint, said in a Tuesday statement. Without question, the NASCAR sponsorship property has been a valuable investment for us and will be for our successor.As we look to the future, Sprint is focused on investing in maintaining a competitive edge and providing consumers with the best value in wireless,The wireless carrier assumed a 10-year sponsorship agreement with NASCAR when it acquired Nextel in 2005. The Nextel Cup Series became the Sprint Cup Series in 2008, and Sprint later agreed to a three-year extension that took the contract through 2016.Now, the company is citing a need to focus more directly on its core business priorities, in ending its relationship with NASCAR. SoftBank bought out Sprint in 2013 and the change in leadership has led to a new CEO and changing marketing strategies.The announcement Tuesday gives NASCAR two seasons to find a replacement, and NASCAR chief communications officer Brett Jewkes said the series understands that significant changes within Sprint led to the decision.The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner, Jewkes said in a statement. In the meantime, we look forward to Sprints partnership on the best racing series in the world for the next two seasons.Sprints exit means NASCAR will enter a new entitlement agreement for just the fourth time since 1971, when RJ Reynolds began its 33-year sponsorship of the top series through its Winston brand. RJR pulled out after the 2003 season and Nextel stepped in until Sprints corporate merger.Since Sprint stepped in, the wireless carrier has implemented fan-friendly innovations ranging from a new generation scanner in 2005, a mobile app in 2008 and the Miss Sprint Cup ambassador program in 2007. The Miss Sprint Cup program has more than 1.5 million social media followers.Sprint is also responsible for funding the season-ending point fund, which was approximately $22 million this past season and awarded $4.8 million to first-time champion Kevin Harvick.Sprint also promotes the series through various marketing campaigns.Much like 2004, this is an enormous opportunity for a prospective sponsor to join one of the countrys most popular sports on its highest level, Texas Motor Speedway President Eddie Gossage said. NASCAR has reached out in advance to industry people like myself to assist them in identifying a replacement title sponsor. We encourage NASCAR to find an active, supportive and long-term sponsor with broad consumer reach and minimal category conflict that proves beneficial to the entire industry in the future.NASCAR signed a deal with Xfinity this year to replace Nationwide as entitlement sponsor of the second-tier series, and NASCAR extended its current deal with Camping World through 2022 for title sponsor of its Truck Series. Byung-Ho Park Jersey . "I was so nervous," Hadley said Sunday after winning the Puerto Rico Open for his first PGA Tour victory. "I did not eat well last night. Bartolo Colon Jersey . Browns owner Jimmy Haslam announced the move with Young on Monday during a speech at a Pro Football Hall of Fame luncheon. ... ro-jersey/. According to TSN Hockey Insider Pierre LeBrun, Brodeurs agent Pat Brisson has spoken to six teams so far regarding the veteran goaltender. Phil Hughes Jersey . The hard-serving 22-year-old from Thornhill, Ont., became the first Canadian to be ranked in the Top 10 on the ATP World Tour thanks to his runner-up performance at Rogers Cup in Montreal. Brian Dozier Jersey . Notes on P.K. Subban, Dale Weise, Erik Haula, Mikael Granlund, Ilya Bryzgalov and more.Darya Klishina, the only Russian athlete cleared to compete at this summers Olympic Games in Rio, insists she is not a traitor. On Sunday, the 25-year-old long jumper was given the go-ahead by the IAAF to compete in Brazil as a neutral athlete.This follows a successful appeal against a blanket ban on her countrys track and field athletes for systematic doping in recent years. Klishina, whose best performance at a senior global event was fourth at the World Indoor Championships in 2012, has since become the target of criticism by unhappy Russians. Klishinas decision to compete under a neutral flag has prompted criticism in her native Russia A number of Russian fans have accused Klishina of being a traitor, for not showing solidarity with other athletes from their country.But she said: I would like to point out that I didnt start training in the USA with an American coach a month before this situation turned out the way it did. I have been there foor three years.dddddddddddd I am still really waiting and hoping that I will not be going to Rio alone. Darya Klishina Therefore, I think it is wrong to criticise me and call me a Russian traitor.I am still really waiting and hoping that I will not be going to Rio alone. I want to believe that the Court of Arbitration for Sport, following its decision on July 19, will give us a positive decision.Now we all need support. Lets unite and we will believe right to the end that we will compete in Rio as a team.The IAAF banned Russias track and field athletes last year, after a World Anti-Doping Agency report uncovered systematic state-sponsored doping within the country. The ban was extended last month, which ultimately ruled the countrys athletes out of next months Olympics, subject to an appeal by the All-Russia Athletic Federation to the Court of Arbitration for Sport. Also See: Klishina criticised in Russia Sharapova to miss Rio 2016 Bolt triple chance for Rio gold Schedule/Results Cheap Jerseys China NFL Jerseys China NFL Jerseys Wholesale Discount Basketball Jerseys Cheap NHL Jerseys Authentic Cheap Baseball Jerseys Free Shipping Cheapest College Jerseys Sale Cheap Football Jerseys China Nike NFL Jerseys Canada Wholesale NHL Jerseys From China MLB Jerseys Outlet Canada Wholesale NBA Jerseys Canada Store Cheap Soccer Jerseys China Cheap Authentic Jerseys Canada ' ' '

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